It is imperative that Aussie Rules Football begins its next growth phase in the United States, and more specifically, in California. The state has considerable advantages over other states. It has:

  • the highest population in the USA, approaching 40 million;
  • it is the headquarters of many potential corporate sponsors, and is one of the top 10 largest economies in the world;
  • the market for sports in the state is astronomical, as evidenced by the success of such other teams as the Los Angeles Lakers, Clippers, Galaxy, Chivas, USC Trojans, UCLA Bruins, the Kings, Ducks, Dodgers and the Angels – and that is just the Los Angeles market;
  • participation in sports is the highest of any state (both in percentage of people participating and in volume numbers). By comparison to other states, AYSO (American Youth Soccer Association) has the largest participation rate in California than anywhere else;
  • it has the closest proximity to Australia, and the highest number of expatriate Australians reside in the state, as well as Australian companies and Australian government agencies;
  • a good education system, K-Tertiary to support programs for development, particularly private primary and secondary schools hungry for new sporting and PE programs that will can be outsourced and taken from their budgets and state-funded after-school programs for poorer and under-developed neighborhoods. There also are in fact, over 60 post-secondary and tertiary institutions with sizable sporting and recreational budgets, and hefty government grants, alumni association donations and corporate sponsorships, donations and gifting;
  • the weather is amenable, and means our game can be played virtually year round;
  • field availability is better than other states, and with modified rules and reduction of players on the field (Footy 9s), more opportunity for availability arises;
  • film, television and media outlets are largely located in California, and can provide the necessary marketing, education and public relations, and even personalities;
  • funding, granting, tax exemptions and other means of financial support are available in California in numbers like nowhere else in the country, and
  • fewer existential threats exist to Aussie Rules Football if the proper steps are taken to educate a player base potential, than sports and games that are currently known to residents. There is the potential to convert from more established sports like gridiron and even compete with rugby.